So, what is food design? Is this a cooking class? Is this "molecular gastronomy"?

This class is about applying design process and techniques to food. Just as designers produce clothing, buildings, and bicycles, designers can also create products that we eat. Food design can be viewed as a sub-set of product design. It is a process of creating product for a consumer taking into account cost, aesthetics, creativity, interactions, and more. The major difference between general product design and food design is that we must consider ALL the senses.

This class is for designers who are interested in working in the food industry and for food science/nutrition students interested in design thinking and innovation. It's also for anyone who is interested in learning design fundamentals in a familiar setting. Using food as a medium is a great way to learn design process and techniques. The materials are generally inexpensive, most people have access to a prototyping facility (a kitchen), and you can eat your mistakes and iterations. This class is hands-on and you will be producing edible creations for each of the four assignments and documenting the creation on your blogs.

In order to design things for eating, we need to learn design process, some general cooking skills, and some general food science skills. Coming in with knowledge and/or interest in any of these areas is helpful but not required. Some resources are posted on the links page. As professional chefs are essentially food designers, we will be working closely with some of the best chefs in the Twin Cities. These chefs will be there for critique sessions and some other labs throughout the semester. We will also be going on several restaurant outings for inspiration and to see how chefs apply some of the principles discussed in lectures.

The finale for this class is Eat Design on Saturday December 10th at 7pm. The students will be designing edible experiences for 200 guests

For more information
Contact the Instructor:

Prof. Barry Kudrowitz, PhD
barry [at] umn.edu
Office Hours are Tuesday 930-1130 in Rapson Hall 37

or Teaching Assistant:

Rachel Weidt
weid0117 [at] umn.edu

or Lab Manager:

Kendra Kauppi
kaup0001[at] umn.edu