Lectures



copyright University of Minnesota,
all rights reserved, 2012

Toy Product Design - PDES 3711/5711

Instructor: Barry Kudrowitz, PhD, barryk [at] umn.edu, 37 Rapson

Class TA - Jesse Purvey purv0022 [at] umn.edu

Lab Instructors
Alex Hambrock, hambr007 [at] umn.edu (pink team)
Arya Aidiartha, adia0001 [at] umn.edu (red team)
Cory Schaffhausen, schaf390 [at] umn.edu (yellow team)
David Brajkovic, brajk001 [at] umn.edu (blue team)
Jared Schmidt, jared.schmidt [at] yahoo.com (purple team)
Justin Swartz, justindswartz [at] gmail.com (green team)
Krystianna Johnson, joh09014 [at] umn.edu (green team)
Michael.Habig, michael.habig [at] target.com (pink team)
Monica Rush, monica.rush [at] gmail.com (red team)
Nina Johnson, joh04971[at] umn.edu (yellow team)
Rory Alt, altxx045 [at] umn.edu (orange team)
Sarah Sheber, sarah.sheber [at] target.com (blue team)
Stephanie Hornung, shornung1 [at] gmail.com (purple team)
Taylor Hill, hill0810 [at] umn.edu (orange team)

Lecture: M W 4-530, Rapson 45
Lab: Thursday 6-9 PM, Rapson 56
Office Hours: Thursday 1-3, Rapson 37
Credits: 4.0, A-F only

Overview . Readings/Materials . Instructors . Shop/Lab . Purchases . Play Testing . Grading . Schedule


Course Overview
Toy Product Design is an introduction to a product design process with a focus on creativity and designing for play. It is a project-centric class. Students work in small teams of 5-6 members to design and prototype new toys with the help of local industry and children. This class is also required for the product design undergraduate minor.

Technical Elective Credit for Mechanical Engineers
 It is possible to get technical elective credit if you register for PDES 5711 instead of PDES 3711, have taken both ME 3222 and ME 3281, and petition for it before the class starts. For petition information, see Jeanne Sitzmann in the Mechanical Engineering Student Advising Office, MechE 1120.

Materials
A Portable design notebook with a robust cover ideally the Maker's Notebook . An alternative with less features is the the Moleskine Plain Large Notebook.
Fineline pen and marker- to be discussed in lecture

Required Readings
Scott McCloud - Understanding Comics (available at umn bookstore)
Donald Norman - Emotional Design (available at umn bookstore)
Mike Ashby - Materials and Design (available at umn bookstore)

Suggested Readings
Bjarki Hallgrimsson - Prototyping and Modelmaking for Product Design
Kevin Henry - Drawing for Product Designers
Simon Monk - Programming Arduino
Charles Platt - Make: Electronics
Karl Ulrich and Steven Eppinger - Product Design and Development
Michael Michalko - Thinkertoys
Kritina Holden - Universal Principles of Design
Scott McCloud - Making Comics
Donald Norman - The Design of Everyday Things
Nancy Duarte - Slide:ology
Johan Huizinga - Homo Ludens
Brian Sutton-Smith - Toys as Culture

Instructors
There will be two lab instructors assigned to each team. One lab instructor is a former toy product design student and the other is an industry representative. Both have experience in product design and will be a part of your team during the labs.

Shop/Lab
The labs are taught near the shop as we believe it is best to have access to prototype facilities during your team lab time. The workshop website has a lot of helpful information including hours, tutorials, and material lists. Kevin Groenke [groen004] and Justin Kindelspire [kinde035] are two of the members of the shop staff that are familiar with the course. They will be assisting us during lab, but please keep in mind they are also supervising other students outside of this class.

Purchasing Materials
Each team will be given a budget for buying prototyping materials. This budget will be split between two cards: a prepaid credit card and a Gopher Gold card. The Gopher Gold card will be used to buy materials from the shop as well as for services such as printing, plotting, laser cutting, and 3D printing. One member on each team will be responsible for the cards, managing the budget and collecting receipts. This person must attend a 20 minute meeting after lecture on Feb 6th at 5:30 in Rapson 37. Receipts from purchases during the week must be submitted before the end of lab on Thursday to the TA. Submitting receipts is crucial so we know how much budget each team has left in their accounts. Teams that delay receipt submission are subject to grade deductions. You may use overnight or rush delivery as long as the materials are not easily accessible at local stores. If the item you wish to purchase is available on Amazon.com for Prime shipping you can ask Cheryl Johnson - johns194[at]umn.edu to purchase the item for your team. You will need to tell her what team color you are on and the amount will be deducted from your team budget. If you have other questions about purchasing, please contact the DHA assistant to the head - Julie Hillman - jhillman [at] umn.edu. Please remember to use the tax exempt form which can be downloaded from the materials page. It is not acceptable to use class/lab time to purchase materials off campus.  You should come prepared to labs with materials.

Play Testing
Feedback is essential to the design process and when designing for children, it is important to play test the ideas. Throughout the semester we have arranged for several exciting off campus visits to Minnesota Children's Museum in St. Paul to present our work and get children involved in the design process. These visits are optional as they are outside of class time, but they are strongly encouraged. We request that at least one team member attends each of the three play testing events. The play testings will be held on the following days 2/19 from 10-noon, 3/15 from 5:30-7:30pm, and 4/9 from 10-noon. There is also a scheduled visit on 2/1 from 5:30-7:30 PM for preliminary observation. You will be responsible for finding transportation to the museum and bringing your prototypes. For directions, a google map of the MCM is here. Please read the guidelines for museum visitors before your first visit. They are linked from the materials page.

Grading
Approximately half of the total grade is based on individual work and the other half is based on teamwork. Class and lab participation grades are based on both attendance and quality of in-class activity. This is a hands-on, team-based class and so attendance is mandatory. Tardiness will also count against the attendance grade.  Being on time is critical for the team-based nature of this class. If you are late you will be delaying your team’s progress. Only in certain circumstances as described in the Policies section will an absence or tardy not affect the grade.  Late work is not acceptable or of use to the team.  Unless resulting from an excused absence, late work will not be graded. Graduate students will be graded on a higher standard than undergraduate students.  

You will be expected to put in an average of 12 hours a week outside of class time.  Weeks approaching a milestone review will require more hours than other weeks during the semester.  

Class Participation Individual 15
Lab Participation Individual 15
Brainstorming Assignment Individual 5
Idea Presentation Individual 5
Individual Sketch Model Individual 5
Team Sketch Models Team 10
Final Presentation Team 15
Final Prototype Team 20
Design Journal Individual 10

Students understand that enrollment in this course grants consent for their work to be selected for inclusion in college or departmental publications (online or in print). Your instructor may select to use your work to represent her/his skills as an instructor in a teaching portfolio (online or in print) and for research studies.

Course Schedule

Date   Class/Lab Theme
Additional Info
       
Jan 23 Wed Course Overview
Introduction Assignment
Jan 24 Thurs Meet and Greet
Rapson 37
     
Jan 28 Mon Play
Jan 30 Wed Brainstorming and Innovation
Jan 31 Thurs Field Trip and Ethnography Primer
Observation Assignment
Feb 1 Fri Observation (5:30-7:30) Minnesota Children Museum
       
Feb 4 Mon Team Introduction and Improvisation*
Ideation Assignment
Feb 6 Wed Design Sketching (part 1)
Bring Drawing Supply
Feb 7 Thurs Team Brainstorm*
Rapson Courtyard
     
Feb 11 Mon Design Sketching (part 2)
Drawing Assignment
Feb 13 Wed Graphic Design and Visual Information
Feb 14 Thurs Concept Selection and Poster Design*
Rapson Courtyard
     
Feb 18 Mon Finalizing Posters, Benchmarking, Market
Feb 19 Tues Play Testing (10-12) Minnesota Children Museum
Feb 20 Wed Idea Presentation*

Rapson 45

Feb 21 Thurs Shop Intro and Safety*  
     
Feb 25 Mon Sketch Modeling (Foam)
Feb 27 Wed Sketch Modeling (Arduino/Digifablab)  
Feb 28 Thurs Sketch Model Construction*
     
Mar 4 Mon Estimation and Energy
Mar 6 Wed Sketch Model Construction*
Mar 7 Thurs Sketch Model Construction*
       
Mar 11 Mon Sketch Model Construction*
Mar 13 Wed Sketch Model Construction*
Mar 14 Thurs Sketch Model Presentations*
Rapson Courtyard
Mar 15 Fri Play Testing (5:30-7:30) Minnesota Children Museum
       
     
Mar 25 Mon Product Design Aesthetic
Mar 27 Wed Concept Selection*
Mar 28 Thurs Sketch Model 2.0 Construction*
     
Apr 1 Mon Solid Modeling
Apr 3 Wed Solid Modeling  
Apr 4 Thurs Sketch Model 2.0 Construction*
     
Apr 8 Mon Design Consulting*
Rapson 109, 225, 35, 37
Apr 9 Tues Play Testing (10-12) Minnesota Children Museum
Apr 10 Wed Concept Selection*
Apr 11 Thurs Prototyping*
     
Apr 15 Mon Plastics and Manufacturing
Apr 17 Wed Prototyping*
Apr 18 Thurs Prototyping*
     
Apr 22 Mon Presentations and Packaging
Apr 24 Wed Prototyping and Marketing Consulting
Apr 25 Thurs Prototyping*
     
Apr 29 Mon Presentation Practice/Prototyping
team presentation help
May 1 Wed Presentation Practice/Prototyping
team presentation help
May 2 Thurs Prototyping*
     
May 6

Mon

Dress Rehearsal*
Rapson 100
May 8 Wed Playsentations*
7PM, Rapson 100
May 9 Thurs Class Wrap Up
Design Notebook Submission